Anything connected with the word “Guerrilla” seems slightly edgy and more than a bit fascinating, don’t you think?
Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend.
I personally love the act of storytelling and I think it’s one of the more interesting guerrilla tactics. Witness this article on Creative Guerilla Marketing- 4 Great Lessons from Visual Storytelling Websites.
Here’s a storytelling site from KMDD– Knockout Knobs. They create really cool, custom 3-D printed knobs. To get their idea across, they use stories to illustrate how a customer’s passion can be reflected in their home decor, an idea that came from how the business was developed. Nancy Maier, startup entrepreneur and bicycle fanatic, went looking for some bike wheel knobs for her new kitchen cabinets. When she couldn’t find them, and discovered the crazy high prices for traditional tool and die work, she used new technology to create her first set of custom knobs. What better way to sell the product that to tell the story?
I’m also a huge fan of the infographic– visual storytelling at its best. Currently in vogue– vertically designed, parallax sites mimic the effects of an infographic with interactivity to convert your visitors. Sites with graphically pleasing icons, calls to action and other cool, animated modules create stories that compel leads.