What is Branding, and why do you need it? Let’s run a little scenario.
Say you need a new grill part (feel free to swap out “grill part” for a more pleasant shopping choice). You go to your favorite search of choice– could be Google, or a social media outlet like Facebook. You search “Grill Parts” and VOILA! a list of sites and pages pop up. Where will you go? What makes you choose where to look first? I’d bet that a well built site, with a distinctive design and an identifying logo, slogan, or design of the company site, is valuable to your trust.
“An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” – Entrepreneur, Small Business Encyclopedia
Now you know what a Brand is, and why you need one. It says you’re a serious business. Your Brand says- this is me, this is my business. Trust me, and don’t forget who I am.